As a die hard Philadelphia Eagles fan........I used to despise the Steelers and their "TERRIBLE TOWELS" that they wave at games........until I read the excerpt below by a Steelers beat writer:
"The Terrible Towel is a bright yellow cloth that fans have waived at Steelers games since the 1970s. As longtime broadcaster Myron Cope once said, "Every nation needs a flag. The Terrible Towel is the flag of Steeler Nation."Cope is credited with the creation of the Terrible Towel in 1975. He passed away in February of 2008. But 12 years before he died, he turned the trademark for the Terrible Towel over to the Allegheny Valley School - a school and center for children and adults with developmental disabilities. Hundreds of thousands of the towels — trademarked as “Myron Cope’s the Official Terrible Towel” — are sold every year, for about $7 each. Through the Steelers, who handle the marketing of the towel, the school receives a check every month, usually for tens of thousands of dollars. Since 1996, the Allegheny Valley School has received nearly $2.5 million in royalties from the Terrible Towel - $1 million of that after the Steelers won the Super Bowl in 2005. So, look for the AVS to cash in again, and be able to continue to provide quality services to children and adults with disabilities.Every time a Steeler fans buys one of those flags, it helps people with developmental disabilities."
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